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Marketing Communications Specialist
Marketing Communications Specialist
Detalles del empleo
Descripción completa del empleo
CAROUSEL_PARAGRAPH
- 10096
- Customer Marketing
- Full Time
- Hybrid
- Región Metropolitana de Santiago, Chile
Job Description
Responsabilidades
- Active coordination of any kind of creative project related to the development and/or localisation and execution of selected demand creation programs, marketing initiatives, tactics and campaigns (according to regional ComPlan) in close cooperation with the respective Segment Marketing Manager
- Development, creation and/or localization of communication concepts, campaigns and content to generate demand for MSA products/safety solutions
- Text editing/writing, design and production management for multi-channel communication tools, content and campaigns – also in cooperation agencies/external partners
- Close collaboration with the Center of Excellence and Corporate Communications in NA to develop/adapt and implement Branding and Corporate Communications tools and contents ensuring consistency and continuity on a global scale.
- Work with Segment Marketing colleagues to identify needs, coordinate with external resources to make certain content is on point, ensure deadlines are met, and content is created accordingly and executed.
- Writing and/or coordinating (digital) contents as directed by Segment Marketing (Flexible writing style to address multiple audiences while maintaining the brand voice).
- Monitor the effectiveness of the communication projects and evaluate success
- Track and report on selected KPIs per project/initiative of assigned lines.
- Monitor and manage the related advertising spend
- Maintain record of marketing expenses per project
- Ensure all marketing invoices are processed by the finance area.
- Work with digital MKT to create and incorporate digital strategy for campaigns and projects // aligned with product MKT goals
Tradeshows and Events:
- Have the best branding presence with:
- Booth presentation
- Coordination of materials in a timely manner
- Logistics and development of the event
- Ensure participation of sales and MKT
- Strategy of products and booth communication
- Coordinate leads journey/how to capture
- Offer support when necessary on tradeshows
- Facilitate corporate events and expos for Chile and Peru, e.g. Safety Weeks, Reps. Weeks, etc.
- Promotion strategy, visuals and ads
- Coordinate panelists, agenda and data privacy
- Promotion strategy, visuals and ads
- Platform, space, team coordination
- Subscribers FUP, event report
- Special content, adapted template and support to panelists
Corporate Communications Strategy
- Ensure that images, messages and content are aligned with corporate communications efforts for:
- Product launches and Campaigns
- Training events and presentations
- Promotions (Creation and management of promotional material)
- When necessary, facilitate translations for Corporate Marcom messaging
- Follow up with agencies
- Media Plan for Chile and Peru
- Strategic partners relationship
- ESG local coordination
- Sales Support
Product Launches:
- Support the launches of assigned product lines in coordination with the efforts of the MKT and Marketing Communications Manager, LAR teams.
- Project management for the creation of launch packages and demand creation campaigns in close collaboration with segment marketing.
- Support to all initiatives, programs, launches and campaigns related to Marketing. Demand generation and Product launches.
- Work with Segment Marketing colleagues to identify needs, and deliver on the programs and strategies outlined in their annual plan.
- Follows up on your plans to meet deadlines, and execute all your activities
- Support all product launches by coordinating efforts with Corporate Marcom and Marketing Communications Manager, LAR
- Project management for the creation of launch packs and demand creation campaigns in close collaboration with Product and Segment Marketing (incl. Media and PR)
- Support to all initiatives, programs, launches and campaigns related to Marketing Communications. Demand generation and Product launches.
- Work with Segment Marketing colleagues to identify needs, coordinate with external resources to make certain content is on point, ensure deadlines are met, and content is created accordingly and executed.
- Preparation of product releases and other short-form written materials as directed by Segment Marketing and others.
Requisitos
- 3+ years of experience in marketing or related function at agency or internal MarCom department
- Fluency in English
- Strong written and verbal communication skills
- Ability to multi task, with a sharp focus on detail and timeline management
- Self-starter with the ability to resourcefully problem solve
- Positive, enthusiastic attitude and strong work ethic
- Marketing Communications experience including digital marketing, graphic design, and copywriting
- Professional knowledge in advertising, production methods, etc.
- Event planning experience
- Excellent project management and organizational skills
- Ability to work in a fast-paced, international team environment
- Ability to relate to and work with a wide variety of stakeholders Proficient computer skills: Microsoft suite of products, PowerPoint, Excel, Adobe, etc.
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